RMCF expands company-owned store portfolio
The acquisition of Rocky Mountain's Chino Hills, CA location closed on July 15.
Rocky Mountain Chocolate Factory, Inc. (RMCF) announced that it has completed the acquisition of its previously franchised store located at The Shoppes at Chino Hills in Chino Hills, CA. The transaction closed on July 15, and the location is now operating as a company-owned store, bringing RMCF’s company-owned store portfolio to five locations.
The Chino Hills location has served the community since 2021, becoming a destination for handcrafted premium chocolates, gourmet caramel apples, handcrafted fudge, and other signature confections, RMCF says. The store will continue operating without interruption while gradually incorporating the company’s latest merchandising, digital, and operational initiatives.
The acquisition reflects the company's continued commitment to selectively investing in strategic markets and strengthening its company-owned store portfolio, it notes. These locations provide opportunities to evaluate new products, merchandising programs, digital capabilities and operational improvements before broader implementation across the franchise system.
Insights gained from company-owned locations can help improve execution, strengthen the franchise system, and enhance the guest experience across the brand, RMCF adds.
"The Chino Hills store has established a strong presence in its community and represents an attractive addition to our company-owned portfolio," says David Denker, VP of franchise development. "We are excited to build on the location’s loyal guest following while introducing additional merchandising, digital and operational initiatives. What we learn in Chino Hills will help us continue improving execution and elevating the guest experience across the broader Rocky Mountain Chocolate Factory system.”
The acquisition represents another step in RMCF’s ongoing efforts to strengthen its company-owned store portfolio and modernize the brand experience. The company remains committed to franchise-led growth, it says, with select company-owned locations supporting innovation, operational learning, and continued improvement across the broader system.
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