Candy Industry

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We recently caught up with Chris Avery, VP of sales, to chat about the candy company's retail momentum and what's ahead for the brand.

A brand representative explains how the Trail works, the most difficult aspect of creating a promotional campaign for candy products, and the responses the campaign has been getting on social media.

The candy maker is meeting the speedy onset of the season and early demand with its 2025 holiday lineup hitting shelves this month.

The hire will be responsible for broker management, supplying industry personnel with the tools and information needed for success.

With so many different options to package candy, choosing the right system for a particular product can be a bit of a gamble.

The candy is crafted using organic, heirloom cocoa beans from Madagascar and Uganda.

Consumers can pick up the collection from Rousseau's downtown Halifax, NS store, or order online.

The company has joined the BBB National Programs' Children's Confection Advertising Initiative, which means it will not engage in advertisements primarily directed to children under age 13 or to children in elementary and middle schools.

When growing customer demand for flexible pack formats and shelf-ready packaging began to stretch its existing end-of-line operations, the Sweet Candy team knew who to contact.

The new hire is an operations executive with more than 29 years of experience leading large-scale manufacturing and distribution operations.