BBB National Programs’ Children’s Confection Advertising Initiative (CCAI) is welcoming Taffy Town as its newest participant. In joining CCAI, Taffy Town is pledging not to engage in advertising primarily directed to children under age 13 or to children in elementary and middle schools. 

Taffy Town, founded in 1916, is headquartered in West Jordan, UT. The company specializes in gourmet saltwater taffy in a wide variety of flavors and sells its products nationwide. 

CCAI is an advertising self-regulatory program for small-to-medium-sized confectionery companies developed by BBB National Programs in partnership with the National Confectioners Association. Each CCAI participant publicly pledges not to advertise directly to children under age 13 or to children in elementary or middle schools. Taffy Town is the seventh company to join CCAI, which launched in 2016. The other companies include: Brown & Haley, Impact Confections, Jelly Belly Candy Company, Just Born Quality Confections, PIM Brands, Inc., and R.M. Palmer Company.

CCAI is modeled on the Children’s Food and Beverage Advertising Initiative (CFBAI), an advertising self-regulatory program of BBB National Programs launched in 2007 for larger food and beverage companies. CFBAI participants include 21 companies, including the largest confectionary companies, the latter of which has publicly pledged not to advertise to children. 

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