Candy Industry

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To celebrate its retail expansion, the company partnered with chef, author, restaurateur and Iron Chef Cat Cora at Expo West

The startup transformed the confectionery trend into a $2M+ retail phenomenon in less than a year.

The store will feature a unique blend of candies, including specialty sweets exclusive to its NYC location.

A rep from Ferrara answers questions about the company's new flavors and consumer trends in taffy.

The colorful candies aim to create a vibrant foundation for each bouquet, the brand says.

The new product is the brand's first non-solid animal shape crafted in its premium chocolate. 

This year's candy offerings include an 18-piece Egg Gift Box and a 15-piece Bunny Tin.

A representative from the company speaks on freeze-dried candy and the challenges of creating the confection.

The product was designed using a three-stage layering process, with each layer infused separately to preserve the qualities of each extract.

The treat brand is rooted in Japanese confectionery traditions, and was first introduced in Los Angeles in 1993.