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The new locations will bring Chococo’s beloved Chocolate House concept to life, blending a vibrant retail destination with a warm, café-style experience, the brand says.

The new outpost aims to offer guests and locals a one-of-a-kind experience filled with whimsical design, candy-inspired gifts, and a selection of sweets from around the world. 

The process of developing the new treat took some time, the two companies say.

The brand brings its candy experience stateside with a debut in the West Village with the widest assortment of Swedish candy in the U.S.  

We recently touched base with Ryan Nelson, president, IT'SUGAR, to chat about consumer trends and behaviors in the novelty candy space, as well as what new items the store has recently released.

The Long Island shop will offer premium gourmet gifts and in-store experiences.

IT’SUGAR, one of the largest specialty candy retailers in the U.S., has opened a 2,300-square-foot candy store in the Poughkeepsie Galleria in Poughkeepsie, New York.

The brand has opened a 2,000 sq. ft. candy store in the Mall at Rockingham in Salem, NH, and a 3,500 sq. ft. store in the Rio Grande Valley Outlets in Mercedes, TX.

The Northshore Mall location offers over 300 pick n’ mix candy bins filled with a variety of sweets, including classic favorites, trendy treats, and nostalgic finds.

Consumers can experience the ultimate sour candy challenge with IT’SUGAR’s exclusive collaboration inspired by Joely Live’s hit YouTube series, "Pucker Up."