We recently talked to Vivek Mehrotra, senior manager of equity and activation at Jolly Rancher, to chat more about the new product and how it was created.
Key trends include growth in non-chocolate offerings, innovative carton solutions, private-label expansion in novelty packaging, and a focus on sustainability and pack size variations.
Since its introduction in 1962, Now and Later has cemented its place in candy history with bold flavors, a hard-to-soft chew, and a long-lasting eating experience.
The R&D Center is designed to showcase the rich history of Blommer and advance the company’s mission to enhance research and development research and elevate creative solutions in compound and chocolate technology.