Better-For-You Confections

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U.S. candy preferences shift fast, driven by social media platforms like TikTok, the Swedish brand's co-founder says.

As a natural sweetener with centuries of history, the ingredient brings more to the table than just flavor.

The brand's 2026 launches include functional Elderberry Lollipops and a full line of Sour Zollipops and Drops.

The new product pairs natural, plant-based ingredients with candy flavors and crunch, and no artificial flavors or colors.  

Behind each of the calendar's 24 doors lies organic dark chocolate truffles in Sea Salt, Salted Caramel, Classic Dark, and Silk Velvet flavors.

Featuring clean-label ingredients, the Swedish candies are marketed as better-for-you.

Better-for-you gummy brand Better Sour has launched Tart Cherry Gummy Stars, a new product developed over two years of research and featuring ingredients sourced from the U.S.

From functional lollipops, to flavored chocolates, to classic candy corn, the National Honey Board is highlighting several honey-forward, natural and organic confections hitting the market this season.

The company co-founder speaks on how there are two consumer groups in reduced-sugar candy—experienced seekers, and newcomers—and what low-sugar substitutes are gaining traction.

The company's chocolates focus on using sugar alternatives such as allulose and monk fruit, as its confections use clean ingredients and single inclusions.