Liz Parker Kuhn

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Post Consumer Brands is making it easier than ever for consumers to stock up on their favorite pantry staples, with two packaging updates. 

This week's Fun Friday includes a Pepsi Zero Sugar Gingerbread collab with Shaq, Betty Crocker revealing top holiday flavors by state, Superpretzel holiday ideas, the Cheez-It and Pop-Tart Bowl Game menus, and a Lindt Lindor layover at DCA.

The winter holidays are one of the big four seasons that account for 64% of annual sales for the $48 billion confectionery industry.

The company’s creator left confectionary giant Mondelēz to found the upstart brand.

The bars are reportedly packed with whole grains and festive red and white sprinkles, and its box transforms into a DIY Valentine's card collection box. 

Movie studio A24 is dipping its (metaphorical) hands into the confectionery world. 

The top-selling companies among baking and snack players saw mostly ups, a few downs, and some notable shifts.

This week's Fun Friday includes a Krispy Kreme collab with The Grinch, Rich's philanthropic efforts, Reese's and Totino's Big Game ads, Russell Stover's "Make Happy Memories" contest with actress Lacey Chabert, and Ferrero's holiday survey.

The brand is filling a lawsuit against Kroger for breaching their merger agreement.