Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Industry News

Fun Friday: Krispy Kreme mischief mode, Rich's gives back, Reese's and Totino's Big Game ads, Russell Stover contest

Ferrero's holiday survey reveals consumers prioritize chocolate over wine.

By Liz Parker Kuhn
The Grinch wreaks havoc at Krispy Kreme

Courtesy of Krispy Kreme

Rich Products to celebrate #GivingTuesday with $80,000 in grants

Courtesy of Rich Products

Reese's Big Game 2024

Courtesy of Reese's

Totino's Big Game 2024

Courtesy of Totino's

Russell Stover Chocolates launches "Make Happy Memories" contest

Photo credit Violeta Meyners

Ferrero's debuts holiday survey on consumers' habits
Ferrero North America

Courtesy of Ferrero

The Grinch wreaks havoc at Krispy Kreme
Rich Products to celebrate #GivingTuesday with $80,000 in grants
Reese's Big Game 2024
Totino's Big Game 2024
Russell Stover Chocolates launches "Make Happy Memories" contest
Ferrero's debuts holiday survey on consumers' habits
December 13, 2024

This week's Fun Friday starts with The Grinch wreaking some havoc at Krispy Kreme.

Last month, Krispy Kreme released its LTO "Merry Grinchmas Doughnut Collection"—and now The Grinch is in max mischief mode at the chain of doughnut stores. 

After Krispy Kreme reduces its annual Day of the Dozens offer from $1 Original Glazed dozens with the purchase of any dozen to free, The Grinch is going to take action, sneaking into Krispy Kreme shops to mischievously mess with its mix and glazers, turning Original Glazed doughnuts green.

Read our full article here.


Rich Products celebrates #GivingTuesday with $80,000 in grants to food-related nonprofits

Global, family-owned food company Rich Products celebrated the worldwide philanthropic movement #GivingTuesday on Dec. 3 with the donation of eight grants of $10,000 each to local/regional and global food-related nonprofits that support different elements of the food system, from hunger and food insecurity to sustainable sourcing and food waste. The donations, totaling $80,000 as a nod to Rich’s impending 80th anniversary in 2025, will be disseminated from the Rich Family Foundation, the philanthropic arm of Rich Products. The initiative is a part of Rich’s Generations of Good commitment, which reflects the company’s dedication to social and environmental sustainability.

The eight nonprofits to receive grants include: Roundtable on Sustainable Palm Oil (RSPO), The Farmlink Project, Massachusetts Avenue Project, Friends of the Night People (FONP), One World Everybody Eats, California Association of Food Banks, ReFED, and World Central Kitchen (WCK).


Reese's, Totinos are back in the Game

Following the success of Reese's 2024 ad from last year, the candy brand will return to the Big Matchup with even more humor and creativity. The anticipation from fans and consumers is palpable as Reese’s promises to deliver another comedic experience that will resonate with audiences nationwide. 

Last year’s commercial had the internet buzzing and snack aisles emptying. The ad, which aired during the most-viewed Big Game ever, garnered millions of views across social platforms and sparked a viral debate, ultimately leaving consumers screaming "yes" for the new Reese’s Caramel Big Cup. The campaign earned critical acclaim, ranking #2 in Kantar’s League Table and System 1’s rankings, and received an A+ from the Kellogg School of Management list. Building off the success of Reese’s Caramel Big Cup as the #1 CPG innovation of 2024, Reese’s is cranking up the fun once again, with a 30-second spot, created by Erich & Kallman, featuring Reese’s signature wit, a few surprises, and of course, the peanut butter and chocolate combo that’s always game-day ready. 

In addition, Totino’s Pizza Rolls will make its first appearance during the Big Game on February 9, 2025. After more than a decade, General Mills is returning to advertising’s largest stage, bringing their its Totino’s Pizza Rolls to millions of (hungry) viewers with the brand’s first-ever ad.  

Totino’s Pizza Rolls will be the first in the frozen pizza category to advertise during the Big Game, inserting Totino’s Pizza Rolls into game day conversations to attract new fans and capture an even larger share of the category. 

Thanks to a successful ad campaign earlier this year taking on “Big Pizza,” Totino’s Pizza Rolls had its second-highest sales month in 30 years during the 2024 regular season playoffs. Now, the brand’s biggest moment yet will bring together pizza and football fans to elevate their snacking experience.

Totino’s Pizza Rolls is also bringing back “Hang Time,” its first Spanish-language ad for the Big Game, which debuted in 2024. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo Deportes during February’s Big Game.


Russell Stover Chocolates launches "Make Happy Memories" contest

Russell Stover Chocolates, an American classic since 1923, has partnered with actress Lacey Chabert to encourage people to share their happy memories with Russell Stover for a chance to win an amazing holiday getaway.

Chocolate lovers can visit RussellStover.com/MakeHappy to submit a happy memory with the brand or a future moment they can't wait to indulge in for a chance to win a sweet holiday getaway to the destination of their choice—New York, Vermont, or Lake Tahoe—in 2025. Weekly winners will be randomly selected to win a Russell Stover prize pack. Consumers can enter through February 27, 2025 at RussellStover.com/MakeHappy.


Ferrero's holiday survey reveals chocolate tops wine and baking sweet treats rivals gift opening

Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, producer of Ferrero Rocher, Nutella, Kinder, Royal Dansk, and more, has released new survey findings about adults' habits around the holidays.

The survey reveals how consumers intend to indulge more this holiday season, prioritizing chocolate over other treats as they savor the joy of holiday baking, gifting, and creating festive experiences.

"The holiday season is synonymous with celebration and sharing, and our data reveals that sweet treats are a must-have item when it comes to the festivities for most Americans," says Jim Klein, chief customer officer, Ferrero USA. "In particular, we're seeing different buying occasions for chocolate around the holiday season, whether it's gifting, hosting, or personal consumption. Ultimately, it's not just about the celebrations—it's about creating joyful moments that last far beyond the holidays. We're proud to be a part of those traditions and offer products that bring extra delight to the season."

Get all of the chocolate stats here at our full article.

KEYWORDS: ferrero foodservice Fun Friday Krispy Kreme Reese's Rich Products Russell Stover Totino's

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Totino's ramen noodles

    Fun Friday: Russell Stover contest, healthy Valentine's Day desserts, Totino's ramen, Dunkin' tracksuits

    See More
  • Krispy Kreme, Crocs collab

    Fun Friday: Krispy Kreme Crocs, M&M's PB&J packed lunch, PEZ-flavored supplements

    See More
  • Chris Pratt Pringles Super Bowl ad

    Fun Friday Super Bowl/V-day edition: Big Game ads, snack impact, 'Love lost, DUMPlings found'

    See More

Related Products

See More Products
  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products

Related Directories

  • Leaf Brands LLC

    Leaf Brands brings the FUN back to the candy and snack industry. Founded by the Leaf family in the 1920’s, Leaf quickly became the 4th largest candy company in the US. We brought back immensely popular nostalgic products such as Astro Pops, Wacky Wafers, Bonkers! Big Buddy , tart n' tinys, and Hydrox cookies.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing