Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Industry News

Fun Friday: Pepsi gingerbread, top holiday flavors by state, Superpretzel holiday, Cheez-It & Pop-Tarts Bowl menu

Lindt Lindor layover at Reagan airport brings holiday travelers a treat.

By Liz Parker Kuhn
Pepsi Gingerbread Shaq

Courtesy of Pepsi

Betty Crocker top holiday flavors by state

Courtesy of Betty Crocker

Superpretzel bites

Courtesy of Superpretzel

Walking Cheez-It Nachos

Courtesy of Kellanova

Lindt Lindor experience DCA

Courtesy of Lindt

Pepsi Gingerbread Shaq
Betty Crocker top holiday flavors by state
Superpretzel bites
Walking Cheez-It Nachos
Lindt Lindor experience DCA
December 20, 2024

Our last Fun Friday of 2024 starts off with Pepsi spreading holiday cheer with the release of its limited-edition Pepsi Zero Sugar Gingerbread Mini Cans. This new product includes flavors of brown sugar, cinnamon, ginger and molasses.

To bring this holiday treat to life, NBA legend Shaquille O’Neal stars in The Mini Holiday Baking Show, a new content series where he takes on the title of “G.B.O.A.T.” (Greatest Baker of All Time). In the show, Shaq brings his signature humor to a holiday baking competition, crafting a "Shaqalicious" gingerbread shack, using Pepsi Zero Sugar as his secret “baking soda” ingredient, and adding a playful twist to traditional holiday baking. The show is available now on the Pepsi YouTube, TikTok, and Instagram channels.


Betty Crocker reveals top holiday flavors by state

It’s that time of year again, and just in time for the festivities, General Mills' Betty Crocker brand is unveiling the top flavors of the holiday season by state. 

The U.S. is all about tastes that capture the essence of the season with the top flavors nationwide including candy cane, cranberry, ginger, nutmeg, pecan, and chocolate. What’s the most popular recipe for your state? 

Some highlights:

  • In the Northeast, the love for fruits and nuts shines through with flavors like cranberry, fig, and hazelnut. These festive and nostalgic tastes are captured in Betty Crocker's Cranberry Gooey Butter Bars, bringing a touch of holiday magic to every bite.
  • Down in the South, the warmth and richness of white chocolate, caramel, cinnamon, and nutmeg come together to create Sweet Southern Traditions in Florida, Mississippi, Alabama, Georgia, and more, exemplified by Snickerdoodle White Chocolate-Caramel Bars.
  • The Midwest finds comfort in the smooth, rich taste of caramel, especially in places like Iowa and Nebraska. With key flavors of chocolate, caramel, pecan, molasses and pine nut, the region's hearty and comforting indulgence can be enjoyed through a Chocolate Turtle Cake.
  • In an unexpected but welcome twist, the West is all about fig, pear, ginger, pomegranate, and molasses. Consumers can whip up a nature-inspired holiday with Fig-Walnut Gingerbread Bars.

Celebrate the holidays with Superpretzel

Superpretzel wants to make sure consumers are stocked up with the best for their food feasts this holiday season. Some ideas from the brand include:

  • The Ultimate Pretzel Tree: Fashion an edible tree worthy of the holiday appetizer table with Superpretzel Bavarian Soft Pretzel Sticks, or opt for a kid-friendly activity to build and decorate an edible tree with festive sprinkles.
  • Dip It Up Holiday Style: Superpretzel Bavarian Soft Pretzel Sticks, Soft Pretzels, and Soft Pretzel Bites are the perfect “dippers” for savory crab dip, warm brie, and cranberry cream cheese dips, among other festive spreads.
  • Winter Treats: Instead of sprinkling cookies, dress up Superpretzel Soft Pretzels and Bavarian Soft Pretzel Sticks with icing or chocolate sauce, topped off with holiday sprinkles, graham cracker crumbs, marshmallows, and more.
  • Pretzel Bread Pudding: Wow friends and family with a Superpretzel Soft Pretzel Bites Bread Pudding Bake to elevate holiday sweets.
  • Sip & Snack: Enjoy Superpretzel with a festive drink of choice, from hot cocoa or cider to a seasonal beer or cocktail.
  • Holiday Appetizer Hacks: Try out these quick and easy hacks for holiday parties
    • Spice up Superpretzel Soft Pretzels and Bavarian Soft Pretzel Sticks with a garlic parm topping or cinnamon sugar rub.
    • Share simple and delicious holiday kebabs that feature Superpretzel Soft Pretzel Bites, cheese, and pepperoni.

Kellanova announces menu for Cheez-It and Pop-Tarts Bowl Games at Camping World Stadium

Global snacking company Kellanova is excited to unveil its latest consumer-centered collaboration with Levy, the leading food, beverage and hospitality brand in sports and entertainment, and Florida Citrus Sports at Camping World Stadium in Orlando. Football fans attending the Pop-Tarts Bowl on Dec. 28 and the Cheez-It Citrus Bowl on Dec. 31 will enjoy limited-time only menu specials that showcase the flavors of Cheez-It crackers and Pop-Tarts, like a PB&J Pop-Tarts, Bavarian Pretzel, and Swicy Cheez-It Bird Dog.

Now in its second year, the collaboration between Levy, Florida Citrus Sports and Kellanova returns with eight unique new items and five returning items. The limited-edition stadium menu includes: 

Sweet treats from Pop-Tarts

  • PB&J Pop-Tarts Bavarian Pretzel – A warm, freshly baked pretzel topped with creamy peanut butter, strawberry jam sauce, and Frosted Strawberry Pop-Tarts toaster pastry pieces.
  • Boston Cream Pie Pop-Tarts Trifle – A mix of new Frosted Brownie Crunch Pop-Tarts Crunchy Poppers, Chantilly cream, vanilla pudding, and chocolate sauce.  
  • Strawberry Pop-Tarts Trifle – A mix of new Frosted Strawberry Crunch Pop-Tarts Crunchy Poppers, Chantilly cream, vanilla pudding, and strawberry sauce. 
  • Hot Fudge Pop-Tarts Waffle Cone Bowl Sundae – Frosted Hot Fudge Sundae Pop-Tarts with vanilla ice cream, chocolate fudge sauce, whipped cream, and sprinkles served in a waffle cone bowl.
  • End Zone Celebration Brown Sugar Cinnamon Pop-Tarts Cheesecake – New York-style cheesecake topped with Frosted Brown Sugar Cinnamon Pop-Tarts tidbits and dulce de leche.
  • End Zone Celebration Strawberry Pop-Tarts Cheesecake – New York-style cheesecake topped with Frosted Strawberry Pop-Tarts tidbits and strawberry sauce.

Savory options from Cheez-It

  • Swicy Cheez-It Bird Dog – This southern favorite consists of crispy chicken tenders topped with beer cheese sauce, jalapeños, Hot & Spicy Cheez-It crackers, and roasted raspberry chipotle sauce served in a steak roll. 
  • Loaded Cheez-It Brisket Potato Skins – Baked potato skins topped with overnight-braised tender beef, creamy extra sharp white cheddar cheese sauce, and Cheez-It White Cheddar cracker crumb topping.
  • Hot Honey & Cheez-It Pepperoni Pizza (“Kordeezy Cheezy Pizza”) – Charred pepperoni with Mike’s Hot Honey, tomato sauce, mozzarella, and a White Cheddar Cheez-It cracker garnish.
  • Loaded Chili Cheez-It Crunch Dog – A foot-long all-beef frank topped with chunky chili, jalapeño cheese sauce, white onions, and hand-crushed Cheez-It Original crackers.
  • Cheez-It Pimento Cheez & Bacon Burger – A char-grilled double patty, Cheez-It pimento cheese, Crunchy Original Cheddar Cheez-It Topping, and smoked applewood bacon. 
  • Walking Cheez-It Nachos – A bed of Extra Crunchy Snap’d Cheez-It crackers, nacho cheese sauce, chuck wagon chili dip, green onions. 
  • Mac and Cheez-It Nachos – Macaroni in a creamy extra sharp cheddar sauce with Extra Big Cheez-It crackers, queso, bacon, and green onions.  
  • Game Time Snack Mix – Sweet and salty snack mix featuring Cheez-It Original, Frosted Strawberry Pop-Tarts Crunchy Poppers, and Fudge Brownie Pop-Tarts Crunchy Poppers.

Lindt Lindor layover brings holiday travelers a sweet treat

As U.S. airports experience a record-breaking holiday travel season, with three million people flying the Sunday after Thanksgiving alone, it’s easy for even the most laid-back travelers to feel like the Grinch. 

This season, Lindt is bringing the holiday cheer back to travel with the Lindor Layover, an immersive experience in Ronald Reagan Airport (DCA), Concourse C, through December 20. From 11 am – 7 pm, travelers will be able to walk through the Layover: a larger-than-life, glittering gift box where they can sample premium Lindt Lindor chocolate, win delicious prizes, take holiday photos to capture the moment, and walk away with gifts for their loved ones as they head to their destinations.

“Traveling for the holidays can feel like something you just have to get through to reach your destination, family and loved ones. With the Lindor Layover, we’re giving travelers the opportunity to experience the magic of melting into a holiday moment while sampling premium Lindt Lindor truffles. We may not be able to do anything about delayed flights or unwanted stress—but we can offer travelers a moment of bliss with Lindor this holiday season!” says Melissa Mendoza, vice president, marketing, at Lindt.

KEYWORDS: Betty Crocker Cheez-It Fun Friday General Mills Kellanova Lindor Lindt PepsiCo Pop-Tarts superpretzel

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Oroweat Stagecoach Grandmas truck

    Fun Friday: America's healthiest snackers, favorite Pop-Tarts by state, Snickers ad campaign, Ritz gold bar

    See More
  • Pop-Tarts announces first-ever Pop-Tarts Bowl

    Pop-Tarts announces first-ever Pop-Tarts Bowl

    See More
  • Pop-Tarts ice cream sandwiches

    Fun Friday: ‘Spicy’ Doritos ad, McDonald's abroad, Pop-Tarts ice cream sandwiches, free DoubleTree cookies

    See More

Related Products

See More Products
  • natural food.jpg

    Natural Food Flavors and Colorants, 2nd Edition

See More Products

Events

View AllSubmit An Event
  • August 13, 2025

    2025 State of the Industry: Snack and Bakery

    On-Demand The quality that exemplifies bakery and snack leaders: resilience. Industry professionals face challenge after challenge and keep coming out on top. In this free webinar, various experts will outline consumer trends, workforce challenges, supply chain issues, cost concerns, and more. Attendees will take away a wealth of knowledge to help maximize their chances of future success.
  • September 11, 2025

    State of the Candy Industry: 2025

    On-Demand Analysis shared during Candy Industry’s exclusive annual coverage dives into top trends shaping the confectionery world—including supply chain challenges. An industry expert will walk through key insights and predictions for both manufacturers and retailers, highlighting consumer preferences and emerging product trends.
View AllSubmit An Event

Related Directories

  • Leaf Brands LLC

    Leaf Brands brings the FUN back to the candy and snack industry. Founded by the Leaf family in the 1920’s, Leaf quickly became the 4th largest candy company in the US. We brought back immensely popular nostalgic products such as Astro Pops, Wacky Wafers, Bonkers! Big Buddy , tart n' tinys, and Hydrox cookies.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing