“I was practically born into the baking industry,” Charles W.H. Matthaei likes to say. In fact, he was only seven when his father, William Matthaei, purchased the Roman Meal Co. from Dr. Robert Jackson, an ailing physician who created whole grain hot cereal based on the early diet of Roman legionnaires. Eventually, the elder Matthaei convinced a number of bakers to begin producing Roman Meal bread in a number of markets.