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Fiber One releases 'zero-guilt,' low-sugar doughnuts

The doughnuts are only 100 calories, and include 3 g of sugar and 4 g of fiber.

General Mills' Fiber One, the brand known for macro-friendly bars and brownies, has released its latest innovation to help consumers stay on track: Fiber One Donuts.

Inspired by the Fiber One Donut currently on shelves in the U.K., the treats reportedly balance flavor and guilt-free indulgence with every bite. The 100-calorie doughnuts are available in two flavors, Chocolate and Strawberries & Crème, with three grams of sugar, all while providing four grams of fiber.

Each doughnut is coated in a smooth icing and topped with crunchy sprinkles. Fiber One Donuts is rolling out to Walmart and Kroger now for a SRP of $4.29.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.