IDDBA Study: Consumers in the Bakery-Attitudes, Buying Behavior, Purchase Drivers

April 1, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
The International Dairy-Deli-Bakery Association, Madison, Wis., released a new bakery benchmark study, titled “Consumers in the Bakery: Attitudes, Buying Behavior & Purchase Drivers.”  This study determines how much is actually a change in eating behavior or taste and how much is influenced by economic factors.


The International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis., released a new bakery benchmark study, titled “Consumers in the Bakery: Attitudes, Buying Behavior & Purchase Drivers.”  This study determines how much is actually a change in eating behavior or taste and how much is influenced by economic factors.

The study identified three clusters of bakery shoppers, each with different motivations and preferences. They include a core group of “happy campers,” a vocal, opinionated “health-conscious” segment and “bakery lites” off at the fringes. By learning the differences between these three groups, bakers can make the most of promotions and tailor product mixes to attract specific customers.  

Here are just a few of the other areas covered:
•    How consumers seek out information on meal planning and saving money.
•    Shifts in cooking at home versus eating out or eating at home.
•    Nutritional issues that impact food purchases and eating behavior.
•    Overall satisfaction with the bakery they shop most often and what improvements they'd like to see.
•    Frequency of shopping for baked goods at various venues once a week or more.
•    Baked sweet good consumption and purchase patterns by category.
•    Bread purchase consumption and purchase patterns (frequency and category).
•    Satisfaction ratings for specific bakery services.
•    Prevalence of negative experiences and how it affects customer loyalty.
•    Consumer trends that are shaping the industry

The consumer survey assessed demographic and economic data for 4,000 respondents and specific bakery shopping behavior and preference information from 2,000 respondents. The 2010 responses were compared with studies done five, 10 and 15 years ago. Purchase behavior data is broken out by eating occasion and purchase and consumption locations. The report looks at 23 bakery products and includes 182 tables.

This and other research projects are available for purchase; $395 for members and $795 for non-members, plus shipping and handling.

For more information, contact the IDDBA education department at 608-310-5000 or www.iddba.org. While on the site, you can also register to attend or exhibit at IDDBA’s Dairy-Deli-Bake 2011, which takes place June 5-7 at the Anaheim Convention Center in Anaheim, Calif.
 

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Bakery of the Year: Capistrano's Wholesale Bakery, Phoenix AZ

Here’s a look at Capistrano’s Bakery, our 2014 Bakery of the Year.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

National Pizza Month

October is National Pizza Month! Where do you go to grab a slice (or two) of your favorite pie?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!