Soybean Board: Consumers Consider Sustainability When Choosing Foods
According to The United Soybean Board, a farmer-led organization based in Washington, D.C., fielded an independent quantitative study to measure U.S. consumers' perceptions of sustainable farming -- a hot topic in today's food industry. Two main conclusions were found: U.S. farmers are rated as the global leader in sustainable farming when compared to other countries; and most consumers consider sustainability of food products and ingredients on an aided basis.
The research also shows that nearly 70% of U.S. consumers consider sustainability when choosing food products at the grocery store. What's more, 78% of consumers consider the sustainability of farm-produced ingredients when buying products on the supermarket shelf.
To learn more about this study, go to www.soyconnection.com.