IDDBA: In-Store Bakeries Target Hispanic Consumers

April 1, 2005
/ Print / Reprints /
ShareMore
/ Text Size+

IDDBA: In-Store Bakeries Target Hispanic Consumers

In the face of stiff competition and sagging profitability, in-store bakery/delis are increasingly targeting Hispanic shoppers, who have remained a largely untapped consumer base despite their growing numbers, according to the International Dairy-Deli-Bakery Association’s (IDDBA).
In its annual trends report titled “What’s in Store 2005,” the association noted that Hispanic tastes vary depending on their country of origin and generation. However, 64% of Hispanics think supermarket selections of baked goods are highly important, and 69% would like to buy traditional Hispanic products in grocery stores.
Moreover, a whopping 75% of Hispanics agree that fresh foods are superior from a health-and-wellness and taste perspective. The ethnic group celebrates about 25 different occasions per year, excluding personal and regional celebrations. These traditional celebrations often include myriad sweet goods in large amounts.
Although manufacturers could profit greatly from sales to Hispanic consumers, they must first understand this diverse demographic and its regional idiosyncrasies, the study notes.
Not surprisingly, convenience remains the No. 1 priority for consumers who shop exclusively at in-store bakeries. Other in-store bakery trends have centered on trans fat, and how the publicity over health concerns and impending labeling requirements are changing the eating habits of consumers. The Food and Drug Administration has mandated that trans fat be listed on all food labels as of Jan. 1, 2006.
According to IDDBA’s “Consumers in Bakery” report, 84% of consumers claim nutritional labels influence their purchasing decisions. Nearly one-fourth of those consumers purchase only trans fat-free products in hopes of warding off maladies such as heart disease.
The IDDBA will host its annual convention in Minneapolis from June 5-7. Among the many speakers, former president George H.W. Bush will present, “The West Wings: Reflections on the Presidency,” on June 5.
For more information, visit www.iddba.org, or call 1-608-238-7908.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Angelic Bakehouse

Our March issue highlights Angelic Bakehouse, Cudahy, WI.

5/1/13 8:00 am EST

Food Safety Summit Conference & Expo - Live Webinar Sessions

The Food Safety Summit offers the opportunity to attend and participate in these selected sessions remotely by registering and joining in LIVE from your computer.

THE MAGAZINE

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 April

Come check out the latest edition of Snack Food & Wholesale Bakery! This month's edition features a special look into the family-owned Ballreich Bros. manufacturer in Tiffin, Ohio.

Table Of Contents Subscribe

What’s for breakfast?

What’s your favorite grain-based breakfast food?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon