By Maria Pilar Clark
Whole grains, Omega-3 fatty acids and soy are just some of the ingredients snack food and baked goods producers are adding to their products as part of a mission to promote human health and wellness.
Animal Planet’s “Crocodile Hunter,” aka, Steve Irwin, was a passionate conservationist and wildlife warrior. His energy and passion was wrapped up in protecting the natural world, and his lively catch phrases — “Crikey! It’s gorgeous! — coupled with his rough-and-tumble Aussie demeanor attracted fans and fellow creature crusaders worldwide.
“Health is a reality, and it means different things to different consumers. For example, if you had an allergen you were concerned about, then you go to foods that meet the dietary need you have. If your interest is in overall health, then you’ll seek out products that are natural, organic and positive to your well-being.”
“Health is a combination of perception and reality. To use the word ‘healthy,’ there are [Food and Drug Administration] guidelines that a product needs to adhere to. In contrast, words such as ‘Heart Healthy’ have no set of legal criteria and can thus be used as a marketing ploy to entice consumers.”