It’s time to register for SNAXPO 2007, to be held March 24-27, in Hollywood, Fla., where attendees will have an opportunity to participate in the largest trade show created specifically for the snack food industry. Attendees can save $50 by registering in advance.

Due to rave reviews and tremendous success in 2005, SNAXPO returns to the Westin Diplomat Resort and Spa in Hollywood, between Ft. Lauderdale and Miami, with its state-of-the-art convention center and upscale sleeping rooms. It’s the perfect venue for SNAXPO.

Hotel reservations should be made now by calling the hotel at 1-888-627-9057. Mention SNAXPO to get the $259 room rate. SFA contacts are: Exhibit Information — Tarrie Dortch, 1-703-836-4500, ext. 222; Program Information — Liz Wells, ext. 202.

Snack food industry executives and suppliers who attend SNAXPO 2007 will benefit from more than just having a great time at this luxurious Florida location. They also will learn from an excellent educational program and have the chance to do plenty of business, as SNAXPO 2007 will offer an unmatched opportunity to reach all of the major snack industry players in one intense and exciting marketplace.

As always, SNAXPO 2007 will offer a special Latin American Track on Saturday, March 24, with the entire program in Spanish. There also will be a special reception inside the SNAXPO exhibit hall Sunday evening to honor international attendees and their involvement and commitment to global expansion of our industry.

Two keynote addresses will be presented during SNAXPO 2007, with one focusing on the influence of Wal-Mart in the industry and the other providing the annual “State of the Industry Report.” Concurrent educational sessions will cover such key areas as:

Leading the Wal-Mart discussion on Sunday, March 25, will be Charles Fishman, author of “The Wal-Mart Effect,” who will examine how the world’s most powerful and influential company will continue to influence the snack food industry and our customers.

On Monday, Sally Lyons Wyatt of Information Resources, Inc. (IRI) will present the “State of the Snack Food Industry 2007.” She will discuss how consumer and market demands for new options are reshaping the industry  and will review performance of specific snack food categories.

Meanwhile, a bustling trade show will offer attendees an opportunity to meet snack industry suppliers and discover cutting-edge products and services.

Exhibitors from virtually every aspect of the snacking industry will be represented on the trade show floor, from milling to flavors, packaging, technology, commodities, logistics, business systems and services, and more. As a result, those three days in Florida will offer a great opportunity to do business and build for the future — and to gain a competitive advantage against those companies that choose not to participate.

SNAXPO 2007 also will offer attendees plenty of opportunity to share ideas and discuss common concerns with industry leaders from around the world, as well as peers with similar experiences, issues and problems to solve.

That can occur both on the trade show floor and during receptions and social activities, which will include a “Beach Party” on Saturday, March 24; Sunday evening’s International Reception; the SnackPAC Golf & Tennis Tournaments on Tuesday, March 27; and the 1st Annual Tribute to Sponsors & Exhibitors Reception and Gala on Tuesday evening.

The SFA will present its Seventh Annual Latin American educational program, completely in Spanish, on Saturday, March 24, with a full day of educational sessions. Topics will include new snack food products, health and wellness issues, food safety and security, and bioterrorism laws, as well snack industry trends.

For additional information or to register, please call the SFA at 1-703-836-4500, or visit www.sfa.org.