Intelligent Feeding Wheel system from Bosch allows Voortman to bring high-quality wafers to market
Voortman Cookies Limited sure has seen its share of consumer trends and market changes. Now based in Burlington, Ontario in Canada, the international cookie manufacturer has grown quite a bit from its humble roots in the 1950s, after brothers Bill and Harry Voortman immigrated from the Netherlands as teenagers armed with their family’s recipes for traditional Dutch pumpernickel and honey cake. The brothers began baking their confections in a rented back room of a house in Hamilton, Ontario, and selling them door to door, quickly developing a loyal customer base and branding out to launch their first cookie creations. After moving to a larger facility in Burlington, the company now employs approximately 300 people who help distribute its classic cookies, turnovers, wafers and more to stores in over 50 countries around the world.
Crucial in its success to grow and build its brand through the years has been Voortman’s ability to anticipate changing consumer taste with smart product development efforts, and this most certainly includes the current healthy living craze. Its burgeoning line of “Healthier Choice!” selections is designed for the growing number of consumers who monitor their diets but do not wish to sacrifice taste. To grow this product line, Voortman sought an efficient packaging solution that would preserve the product quality of its new Sugar-Free Chocolate Wafers and an innovative way to deliver it to consumers all over the world.