GFF develops grains nutrition education curriculum for educators
As part of its RISE campaign—a campaign designed to educate consumers about the important role bread and other grains play in a healthful diet—the Grain Foods Foundation (GFF) partnered with a third-party vendor to develop a grains nutrition education curriculum aimed at reaching teachers in grades three through six. (The campaign concluded on June 30.)
The program, titled Growing with Grains, educated students about the benefits of incorporating grain foods into their diets, while reinforcing language arts skills. Printed kits were distributed in 16 key markets, reaching 25,800 teachers and nearly 1.2 million students and their families. GFF reached an additional 5,000 teachers via an e-blast.