Tradeshow organizers for the International Baking Industry Exposition (IBIE) report that exhibit space reservations for IBIE 2013, Oct. 6-9 in Las Vegas, are tracking well ahead of sales leading up to the 2010 show. During the first and second round assignments, which gave priority to members of the American Bakers Association (ABA), Bakery Equipment Manufacturers and Allieds (BEMA) and Retail Bakers of America (RBA), as well as 2010 exhibitors, reservations jumped 41% in square footage and 22% in the number of exhibiting companies.
The sales team also had much success recruiting new exhibitors to IBIE at iba, which was held last month in Germany. In addition, 9,000 sq. ft. is already on hold based on its efforts at the show.