Unofficially, superfruits are thought of as having superior nutritional content and high phytochemicals.
We often see advertising for superfruits in sweet goods, energy drinks, dietary supplements, cosmetics, functional foods, fortified water and even candy, although that seems to be an oxymoron. Although sound, scientific research behind the claims for many of the exotic superfruits is rare, it hasn’t deterred advertisers from touting their alleged attributes.