Caravan Ingredients, Lenexa, Kan., recently launched a corporate rebrand that includes an updated company logo and brand positioning.
The new logo has design elements that convey the brand attributes of the company: modern, passionate, creative and focused. It is paired with new advertising creative that reflects the same. The new creative is being rolled out across all industries served by Caravan Ingredients, including industrial and wholesale baking, retail and in-store bakery and food.