Ingredients / Supplier News

ConAgra Mills launches Ultragrain POS website

Cinnamon Rolls Made with Ultragrain Flour

ConAgra Mills, Omaha, Neb., launched its Ultragrain point-of-sale (POS) website ( at the 2013 International Baking Industry Exposition (IBIE) in Las Vegas. The site is designed to help retail bakeries, pizzerias, restaurants and other foodservice outlets promote their signature foods made with Ultragrain, a line of whole wheat flours that delivers whole-grain nutrition with the taste, texture and appearance of white flour.

“With Ultragrain’s growing brand recognition, restaurants and bakeries can reap the benefits of co-branding with our groundbreaking line of 100% all-natural flours, helping to transition their customers to whole grain nutrition,” says Mike Veal, vice president of marketing. “Market feedback has shown increased purchase intent when consumers are informed of the nutritional advantages and white flour appeal of baked goods made with Ultragrain.”

The website provides an easy-to-navigate ordering tool for retailers, schools, bakeries, pizzerias and colleges to order stock Ultragrain collateral, including table tents, counter cards, posters and window clings. Ultragrain customers can self-manage the collateral they need and tailor it to their unique product offerings.

To celebrate the launch of the website, ConAgra Mills is offering a $100 credit for Ultragrain POS material to the first 50 users who create an account on the website. “We are confident that operators will see the site as a valuable resource to promote their signature products and capitalize on the growth of the Ultragrain brand,” says Veal.

To sign up for an account, visit

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.



Image Galleries

2014 Bakery of the Year: Capistrano's Wholesale Bakery, Phoenix AZ

Here’s a look at Capistrano’s Bakery, our 2014 Bakery of the Year.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

National Pizza Month

October is National Pizza Month! Where do you go to grab a slice (or two) of your favorite pie?
View Results Poll Archive


Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook IconTwitter IconYoutube IconLinkedIn Icon

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!