Fisher Nuts, Karo Syrup announce year-round partnership
Fisher Nuts, Elgin, Ill., and Karo Syrup, a ACH Food Cos. Inc. brand, announce the second year of their strategic marketing partnership to help promote both brands in-store during the holiday season. The program features custom recipes featuring Fisher Nuts and Karo Syrup that put a fresh twist on a variety of holiday and seasonal recipes.
“We're thrilled to build upon our successful partnership with Karo Syrup," says Howard Brandeisky, vice president global marketing and customer solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nut products. “Fisher Nuts and Karo Syrup go hand-in-hand for the holidays, but we’re also excited to share recipes that go beyond traditional holiday dishes and offer fresh twists on classic recipes that can be enjoyed year-round.”