White Papers

New Puratos white paper presents latest cake freshness innovations

March 11, 2014
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

March 2014 – Global bakery products specialist, Puratos, is launching a new white paper presenting the latest industry trends driving cake freshness innovation. The paper titled ‘Combining cake improvers and filling technologies: A catalyst for innovation in 2014 and beyond’ is the latest addition to The Cake Freshness Lab - Puratos’ professional online portal dedicated to sharing recent advances in cake freshness science, with a focus on Acti-Fresh.

 

Aimed at cake producers looking to achieve market differentiation that doesn’t compromise cake freshness, the content of this article focuses on the possibilities for combining specially designed fillings with cake improver technologies.

 

“The paper is intended to be a source of inspiration for our customers,” says Katrien Mullendorff, Business Unit Director at Puratos. “It identifies how cake producers can capitalise on the current opportunities, keeping cake freshness always front of mind. The concept of meal mobility, for example, is particularly challenging because individually packed cakes dry out more quickly. Market research also indicates customer preference for filled, rather than unfilled, baked goods. Innovative fillings that don’t interfere with cake improvers’ performance but do enhance product appeal are therefore an attractive proposition for long shelf-life cake manufacturers.”

 

Shown to improve immediate cake freshness and support longer lasting packed cake performance, Acti-Fresh has become a trusted solution overcoming many of the challenges surrounding shelf life, storage and transportation. Also, for manufacturers looking to leverage the mass market potential for sweet filled cakes, waterbased fillings such as Cremfil Ultim, are presenting new possibilities for innovation.

 

The white paper is one of a suite of Puratos supporting materials addressing the business and technical advantages of cake freshness technologies available for download from The Cake Freshness Lab. For further product information on Acti-Fresh and Puratos’ range of water-based fillings, visit www.puratos.com.


Press Contact

Puratos Group

Pascale Jantcheff - Group Marketing Services Director

T +32 2 481 43 03 - F +32 2 466 25 81 - E info@puratos.com

Puratos NV/SA,

Industrialaan 25 ,1702 B - Groot-Bijgaarden ,Belgium.

pjantcheff@puratos.com | www.puratos.com

 

About Puratos

Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities.

Did you enjoy this article? Click here to subscribe to Snack Food & Wholesale Bakery Magazine 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Blue Diamond Almonds Facility

Blue Diamond Almond’s new  processing facility in Turlock, CA.

11/7/13 2:00 pm EST

Food Plant of the Future: The Future of Wastewater Management

Available On-Demand Effective management of wastewater is becoming increasingly critical to food and beverage processors as the cost for incoming water increases...

Snack Food & Wholesale Bakery Magazine

Cover Image

2014 August

This month's publication of Snack Food & Wholesale Bakery takes a special look at Blue Diamond's growers and advanced technology, as well as a tour through the Blue Diamond production plant in Turlock, CA.

Table Of Contents Subscribe

School Lunches

Millions of children will soon be returning to school, lunchboxes in hand. What was your favorite lunchbox treat when you were a kid?
View Results Poll Archive

THE SNACK AND BAKERY STORE

organic-production-&-food-q.gif
Organic Production and Food Quality: A Down to Earth Analysis

Effects of Organic Production on Food Quality is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings.  The title is a 'must-have' for everyone working within the food industry.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

The Weekly Mix

Operations Weekly Logo

Written by Snack Food & Wholesale Bakery editors, our Operations Weekly weekly enewsletter provides bakers and snack food manufacturers with up-to-the-minute news, ideas and industry trends.

Sign up today!

STAY CONNECTED

Facebook IconTwitter IconYoutube IconLinkedIn Icon