John B. Sanfilippo & Son Inc., the Elgin, Ill.-based parent company of the Fisher Nuts brand, won a Gold REGGIE Award in the packaging innovation campaign category at the Brand Activation Association (BAA) Awards ceremony on March 27 in Chicago.
The company received the award for “Fisher Fresh Twist to Recipe Nuts,” a fully integrated campaign featuring partnerships with Food Network and Chopped star, chef Alex Guarnaschelli. The work was recognized in the newly created packaging innovation campaign category, which spotlights brands that either redesigned or launched new products with innovative packaging creative, usability design or supplemented main packaging with additional materials.