Frozen pizza, as well as frozen pizza crusts and dough, had an improved year from a sales perspective over the past 52 weeks in the wake of strong—and continued—product and category innovation. And this innovation is resonating with shoppers at a key time in the evolution of pizza across both retail and foodservice, with encouraging growth of fast-casual pizza and intensified cross-market competition.
Clearly, the market is hungry for pizza creativity as we appear on the cusp of a pizza renaissance, with strong development of enticing products that appeal to strategic pizza demographics like millennials, and those following a gluten-free diet, as we raise the bar for pizza quality across the board.