The Private Label Manufacturers Association’s (PLMA’s) newest report, How America’s Eating Habits are Changing, focuses on millennials and their eating habits, and it found that although they purchase from many different sources, they frequently shop at supermarkets. Once inside the store, 56 percent buy bakery items.
“Millennials are a generation of nibblers and experimenters, so in-store sampling and demonstrations are popular,” says the report. 35 percent of millennials opt for fresh baked bread products during meals or snacking, and 58 percent prefer salty snacks like chips and popcorn for snacking; 41 percent prefer sweet snacks such as cookies, candy, or donuts.