Daelmans chocolate-caramel Stroopwafels

Company: Daelmans

Website: www.daelmansstroopwafels.com

Introduced: March 2017

Distribution: National

Suggested Retail Price: $1.79-$1.99 (2-pack) and $4.79-$4.99 (cube)

Product Snapshot: Daelmans will be launching its new chocolate-caramel Stroopwafel this spring.

The new Chocolate-Caramel Stroopwafel upholds Daelmans’ tradition, with a deep, rich chocolate flavor from real chocolate and only natural ingredients baked into the dough.

The Chocolate-Caramel Stroopwafel will be distributed at Cost Plus World Markets starting on March 1, with wider distribution this Spring/Summer.

Daelmans Stroopwafels are distributed in the U.S. in grocery, specialty and convenience chains including Barnes & Noble Cafes, Walgreens and 7-Eleven. You can even find the original caramel stroopwafel flavor at 30,000 feet on all domestic United Airlines flights in the morning!

Delicious straight from the package, Daelmans Stroopwafels evolve into a scrumptious, sweet and melty treat when placed atop your hot cup for about two minutes, allowing the heat to warm the biscuit, soften the caramel, and release the natural aroma of cinnamon and real Bourbon vanilla. They are baked with care, using only natural ingredients, and containing no artificial flavors, colors, preservatives or trans-fat. They are available in four varieties – caramel, honey, maple and now chocolate-caramel.

Join global expert Dr. Soo-Yeun Lee of Washington State University and Chef Aaron Andrews of Ajinomoto Health & Nutrition North America (AHN) as they share how umami and specifically, monosodium glutamate (MSG), can reduce sodium in bread and other baked goods.