Table of Contents
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March 2004 DEPARTMENT
UP FRONT
- Chewing
the Fat about Obesity
As Meijer celebrates its 70th anniversary, products in
its meat and seafood department provide its guests with more reasons to
join in its year-long party.
NEWS
-
Obesity Issue Discussed at NCA Conference
CANDY PRODUCT UPDATE
-
Product Update
SEASONAL UPDATE:HALLOWEEN
- Product Update
FEATURES
COVER STORY
-
Thinking Big At Eby-Brown By Mary Ellen Kuhn
John Scardina takes both a macro and a micro view of the
candy category as merchandising vice president for this large wholesale
distribution company.
CATEGORY INSIGHTS
- Maximizing Mentholated Gums By Dana Cvetan
Will gums that ease the airways be the category’s
next big thing?
-
New Licorice Lickety-Split! By Renee Marisa Covino
Lately, this top-ranking non-chocolate segment is quick to reinvent
beyond the classic offerings.
SPECIAL REPORTS
MARKETING TO KIDS
Winning the Kid Seal of Approval by Renee
Marisa Covino
Need-to-know information on catering to this important
demographic segment. Plus a look at what is currently captivating kids
in terms of movies, television, toys and more.
STATE OF THE INDUSTRY
-
A Tale of Two Extremes by Paul Rogers
Activity and interest in the candy category is concentrated on the opposite
ends of the spectrum — the high end and the low end. Our annual
report features key industry facts and figures, as well as an analysis
of marketplace trends.
INDEX
- Advertisers’ Index |
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