According to the website, ideafinder.com, we consume more than 4.3 billion lb. of snack food a year, which could be why snacks may soon end up becoming America’s favorite meal. What an interesting time for Snack Food & Wholesale Bakery to celebrate its centennial anniversary. Coincidentally, the Snack Food Association (SFA), Arlington, Va., an international association that has manufacturing members, including snack manufacturers and suppliers to the snack industry in more than 50 countries around the world, is celebrating its 75th anniversary in 2012. We congratulate the SFA on an incredible job.
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The snack industry should plan on attending or exhibiting at SNAXPO 2012, March 16-19, in Phoenix at the Phoenix Convention Center. Hosted by the Snack Food Association, this exciting diamond anniversary (75th year) snack event will provide opportunities to network with snack food industry professionals from around the world, learn the latest and greatest trends and technologies and hear interesting speakers, such as former Arkansas governor and best-selling author, Mike Huckabee.
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In a move toward boldly-flavored, healthful products, manufacturers are finding innovative ways to meet the needs of consumers who favor sweet and savory bakery foods and snacks. Starting with the dessert first, familiar flavors and healthful benefits can be found in many of Wholly Wholesome’s pie products.
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Company: Krispy Kreme, Winston-Salem, N.C.
Website: www.krispykreme.com
Introduced: November 2011
Distribution: National
Suggested Retail: $1.09 for a 4-oz. package of Glazed Chocolate Pie; $4.29 for a 14.9-oz. box of Dipped Cake

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As more consumers scrutinize ingredients in the foods they buy, bakers and snack producers are turning to inclusions to create better-for-you products that deliver irresistible taste.
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Tasty, wholesome baked appetizers, meals and desserts that go from freezer to table in minutes are all-stars with today’s busy consumers.
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Nuts, trail mixes and nut-and-fruit confections offer consumers convenient, flavorful pick-me-ups, as they try to get the most out of each summer day.
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Whether it’s a picnic, a ballgame, a county fair or just lounging in the sun, the state of the snack industry proves that consumers are in for one wild, fun-filled, tasty ride.
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Pretzels, like other snacks, are evolving and taking on an action-packed Mad Mouse ride of bolder flavors, different spins on ‘tried-and-true’ recipes and new types of sandwich fillings of sweet or savory varieties.
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The bases are loaded when it comes to sweet goods and snack cakes. Though sales are sluggish, consumers want sweet treats to be healthy but still like to indulge a bit. But with fewer calories and fat, portion packaging and better-for-you formulations, today’s sweet treats won’t stay in the dugout for long.
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