Barry Callebaut has launched Treat Tomorrow, a platform designed to offer insights on shifting consumer attitudes and desires.

“The COVID-19 crisis disrupted the whole world and accelerated changes already in the making, said Antoine de Saint-Affrique, CEO of the Barry Callebaut Group. “By initiating Treat Tomorrow, we aim to shift the dialogue with customers, brands and artisans with regards to consumer attitude changes.”

Barry Callebaut will kick off Treat Tomorrow on April 28 by live streaming five miniseries addressing five pressing consumer questions. Each miniseries reflects on the subject from multiple perspectives: macro trends, food and health science, brand case studies, and next-generation consumer applications. 

The miniseries will be hosted live by an anchor to stimulate interactivity and discussions.Topics include health, next generation indulgence, plant-based, sustainability, and climate.

Ongoing miniseries and episodes with latest research, insights and innovations will be added to the site. Registration for the miniseries is available at