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ARTICLES

Confectionery sales surpass $54 billion in 2024: NCA

Consumers turn to chocolate, candy, gum, and mints to make moments sweeter.

Candy Industry Staff

March 10, 2025

98% of shoppers reported that they had purchased confectionery products at some point in 2024.

Barry Callebaut launches Treat Tomorrow platform

Company will host 5 miniseries addressing trends in consumer attitudes.

March 24, 2021

Barry Callebaut has launched Treat Tomorrow, a platform designed to offer insights on shifting consumer attitudes and desires.

Mars’ Tim LeBel expounds on treat trends

Following the recently released survey about how consumers view confections as a treat, Mars’ president of sales dives deeper into the subject.

Bernie Pacyniak

March 7, 2018

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”

Most Americans (53 percent) said that if pressed, they would rather give up coffee!

Americans believe treats, healthy lifestyle compatible: Mars Wrigley report

Latest research from Mars Wrigley Confectionery U.S. confirms consumers see treats as integral part of their lives.

Bernie Pacyniak

February 28, 2018

It’s fine to have a treat. Really, you can do so and, most importantly, still lead a healthy lifestyle. That what 98 percent of 1,000 Americans surveyed last year told Mars Wrigley Confectionery U.S. In addition, nearly three out of four people (73 percent) indulge in treats “just because they want one.”

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