Singer Michelle Williams is partnering with Brach's to rally candy corn lovers with a new song about the highly debated treat.
The anthem, titled "Candy Corn Love," dropped this week, paying homage to the Halloween staple through lyrics that nod to Williams' love for Brach's Candy Corn.
"Anyone who knows me, knows I'm a Brach's Candy Corn stan through and through," Williams said. "Halloween is my favorite time of the year, and when I see their candy corn back on shelves, I know it is finally time to celebrate."
Brach's and Williams are asking fans to declare their love for the yellow-orange-white kernels on social media. Through Oct. 6, fans who participate will win prizes such as a year's supply of candy corn, one-of-a-kind swag for the season and more. Fans can comment on Williams' Instagram post, tag a friend and confess their love for Brach's Candy Corn using #TeamCandyCorn and #BrachsSweepstakes to be automatically entered for the chance to win.
Brach's makes approximately 86 percent of candy corn sold in the U.S each year, which can be found at select mass, drug and grocery stores nationwide.
"Michelle has been one of our most passionate and outspoken fans for years, making her the perfect partner to help us bring candy corn lovers together with a powerful anthem to start this Halloween season off right," said Chad Womack, director of Brach's seasonal marketing at Ferrara Candy Co. "We've been helping friends and families make new memories together over this original tri-colored treat for decades, and we can't wait to see how #TeamCandyCorn celebrates."