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Candy IndustryRetailersCandy Industry News

Halloween 2020

CVS partners with Hershey on Boo-Bags for social distancing

Customers can fill bags with treats, deliver to neighbors’ doorsteps.

CVS Boo Bag
October 5, 2020

CVS Pharmacy, the retail division of CVS Health, is working with The Hershey Co. to offer Boo-Bags, a family friendly and socially-distanced solution to making Halloween as safe and fun as possible in the time of COVID-19. 

Boo-Bags are a fill-your-own kit to surprise friends and neighbors with Halloween treats as an alternative to traditional trick-or-treating during the pandemic. The Boo-Bags will be distributed to select CVS Pharmacy stores nationwide in an effort to ensure the health and safety of customers while also promoting the surprise and delight of the season. 

Boo-Bags are free with a CVS Pharmacy purchase while supplies last. To “boo” a neighbor, fill the Boo-Bag with Reese’s, Kit Kat, other Hershey favorites and Halloween items found throughout CVS and deliver a holiday surprise by anonymously dropping the bag on their doorstep. 

Recipients will receive directions on how to pass it forward, along with a sign to place in their window to let any passerby know that they’ve been “boo’ed.” For friends and family outside the neighborhood, customers can send Boo-Bags through one of 5,600 UPS Access Point locations within CVS nationwide, picking up all the necessary shipping supplies for one-stop shopping.

To fill their Boo-Bags and get ready for the season, CVS Pharmacy customers can find an array of their favorite Halloween candy and décor, including twists on Hershey favorites including Reese’s Frankencups, Hershey’s Cookies & Cream Fangs, Kit Kat Witches Brews, Hershey’s Vampire Kisses and more. Spooky facemasks, hand sanitizer and wipes are available for purchase alongside a selection of Halloween-themed Hallmark cards to help family and friends stay connected while being apart. 

Throughout the month of October, CVS Pharmacy will provide its email subscribers, circular readers and social followers with tips and information for how to best celebrate Halloween 2020, featuring safety guidelines (www.halloween2020.org) provided by the Halloween and Costume Association — in alignment with the CDC social distancing guidelines — and tools/resources to help families this Halloween season, including a color-coded COVID risk level map, provided by the Harvard Global Health Institute. 

KEYWORDS: halloween Halloween 2020 Halloween candy Hershey

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