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Candy IndustryCandy ProductsNew Candy ProductsChocolate ProductsGummies & JelliesCandy Industry News

See’s Candies announces individually wrapped candies, new holiday for Halloween season

Company encourages people to celebrate National Choose Your Chocolate Day, on Sept. 16, which corresponds with Mary See’s birthday.

By Crystal Lindell
See Halloween candy
September 9, 2020

See’s Candies is launching two new individually wrapped candies for the upcoming Halloween season, which is slated to be impacted by the ongoing COVID-19 pandemic. 

Specifically, the new products include:

Sour Jelly Beans Trick-or-Treat Pack

sees sour jelly beans

 

 

 

 

 

 

 

Perfect for trick-or-treaters, these individually packed candies have a mix of Sour Tangerine, Sour Grape and Sour Apple flavors. A large pack comes with 45 individual bags (.28 oz per bag).

Milk Molasses Chip Trick-or-Treat Minis

SEES Milk Molasses Chip

 

 

 

 

 

 

 

A fun-sized treat, these molasses honeycomb wafers are covered in smooth milk chocolate. Each box comes with 45 individually pieces wrapped in black and white film just for Halloween. 

National Choose Your Chocolate Day

Mary Sees

 

 

 

 

 

 

 

 

 

See’s also is launching a new fall holiday, National Choose Your Chocolate Day. Slated to be celebrated on Sept. 16, the event corresponds with the birthday of one of chocolate’s modern visionaries, Mary See. 

The matriarch of the See family, she was known for her high-quality candy and chocolate recipes. Born Mary Wiseman on Sept. 16, 1854 in Ontario, Canada, Mary raised three children in and around Ontario, and her confections were enjoyed solely by her family for years. 

It wasn’t until 1921, when at the age of 65, that she moved with her elder son Charles to Los Angeles and helped him found what would be the first See’s Candies location in Pasadena. 

Mary’s recipes strictly called for only the finest ingredients available and stringent production standards. These would become the hallmarks of See’s earliest successes and are notably still adhered to today. In fact, many of the candies in the current See’s lineup still use those early recipes. 

By 1925, there were more than a dozen See’s Candies locations around Los Angeles and in the ensuing decades, the brand would spread across California, finding a particular foothold in San Francisco, helping to build that city’s reputation for high-quality chocolate. 

The company is offering many exciting ways to celebrate Mary See and her chocolate legacy, including a quiz launching soon that will help you decide which chocolate candy matches your personality.

“In these difficult times, chocolate can brighten someone’s day, which is why See’s will make a donation to worthy organizations for every quiz taken,” the company says.

The company said it has rapidly developed new processes throughout the pandemic, carefully navigating store closures, which transitioned to contactless pick-up and eventually a return to stores with lowered customer capacity and individually wrapped samples.

 
KEYWORDS: covid-19 halloween Halloween 2020 Halloween candy

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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