search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

Gopuff, Alix Earle release chocolate bar collab

The bar is made by Brooklyn-based chocolatier Raaka Chocolate.

By Candy Industry Staff
GoPuff Pink Sea Salt collab, Alix Earle

Courtesy of Gopuff

October 25, 2024

This Halloween, Gopuff is teaming up with content creator and podcast host Alix Earle to unveil a limited-edition candy bar. Inspired by Earle’s Halloween party, the Gopuff x Alix Earle Pink Sea Salt Chocolate Bar is wrapped in a custom Cheshire Cat print. Made from scratch by Brooklyn-based craft chocolate maker Raaka Chocolate, the specialty bar features single origin dark chocolate with pink Peruvian sea salt.

Starting today, Gopuff customers can grab their Gopuff x Alix Earle Pink Sea Salt Chocolate Bar for free with any purchase from the “Alix’s Gopuff Go-to's” collection (in select markets; while supplies last). 

“I’m so excited to be teaming up with Gopuff to celebrate my favorite holiday with my friends and followers,” says Earle. “Gopuff and I designed a custom chocolate bar that captures the fun, whimsical vibe of my 'Mad Forest'-themed Halloween party. No matter how you plan to spend your Halloween, get in the holiday spirit with this new, limited-edition chocolate bar, made from scratch."

To celebrate the launch of the product, Gopuff and Raaka delivered a 350-pound version of her custom chocolate bar to Earle for her Halloween party, which will be held on Friday, October 25 in Los Angeles.


Related: Gopuff, Prime Video launch 'The Boys' gummy truck

KEYWORDS: sea salt

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • incredibles Magnolia Bakery chocolate bars

    incredibles debuts THC chocolate bar collab with Magnolia Bakery

    See More
  • Dr. Scholls x Milk Bar collab

    Fun Friday: Pi Day, Mister Bee Mothman chips, Dr. Scholl's x Milk Bar collab, Aldi Gear, Haribo x Crocs shoes

    See More
  • Dave & Buster's Hot Wheels collab and menu

    Fun Friday: Dylan's Candy Bar ‘Wheel’ collab, Dave & Busters Hot Wheels menu, XO Marshmallow cookbook

    See More

Related Products

See More Products
  • 1118913787.jpg

    Chocolate Science and Technology, 2nd Edition

  • Chocolate: History, Culture, and Heritage

  • 1118780140.jpg

    Beckett's Industrial Chocolate Manufacture and Use, 5th Edition

See More Products

Events

View AllSubmit An Event
  • April 26, 2012

    Food Plant of the Future: Raising the Bar on Plant Air Quality

    On-Demand:Exclusively for thought-leaders in food and beverage processing facility management, Food Plant of the Future webinars are presented by Hixson, a leading design and engineering firm of food processing facilities in North America.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing