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Podcast: Freedom Confectionery on vegan candy trends

The brand discusses keeping up with trends and its most recent product launches.

By Candy Industry Staff
Podcast: Freedom Confectionery on vegan candy trends

Courtesy of Freedom Confectionery

December 13, 2024

CONFECTIONERY CONVERSATIONS

Freedom Confectionery

Elvin Willgrass, VP of sales, talks consumer trends in the vegan candy category, and what's new for the brand.

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Missed an episode?

Find archived episodes here.

We recently talked with Elvin Willgrass, VP of sales, Freedom Confectionery, about how the company tracks consumer taste trends, and keeps an eye out for emerging trends.

Listen to the podcast above or by clicking here.

Related - Video: Simply on vegan candy, treats

KEYWORDS: consumers marshmallows

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