Katjes Fassin pledges no animal testing
The candy brand has earned praise from PETA for signing its pro-animal pledge.
Photo by Pixabay
German company Katjes Fassin—a purveyor of plant-powered gummy candies—recently received kudos from PETA for signing on to a new “Eat Without Experiments” program that helps shoppers identify food and beverage companies that don’t test on animals.
The Eat Without Experiments website features a database of food and beverage companies categorized by their policies on animal experimentation—from those that test on animals to those like Katjes Fassin that have signed PETA’s pledge for no animal testing unless explicitly required by law.
“Katjes Fassin’s statement of assurance will give it a leg up with caring consumers who want to support transparent, eco-friendly, and animal-friendly businesses,” says PETA Vice President Shalin Gala.
Research shows that 74% of consumers want greater transparency regarding companies’ stances on important issues such as animal testing. A lack of consumer trust can negatively affect competitiveness and potential revenues by billions. Companies that sign PETA’s pro-animal pledge forward their brands in the minds of a new wave of ethics-conscious consumers.
Katjes Fassin is one of many companies—including Ferrero International, Bacardi Limited, Amy’s Kitchen, Heineken, and Unilever—that have already signed PETA’s pledge.
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