In his role, the new hire will oversee brand voice, marketing campaigns, product storytelling, and cultural positioning as the company introduces its portfolio to American consumers.
We recently talked to two spokeswomen from vegan gummy company Katjes about innovation in the category, as well as how the company stays ahead of consumer trends.
The new campaign highlights Katjes' commitment to kindness for all animals, reflected in their use of plant-based ingredients instead of animal gelatin.