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Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

Trü Frü reveals new recipe for its hyper-dried treats

The packs are available now at Publix, Whole Foods, and select Target locations.

By Candy Industry Staff
Trü Frü reveals new recipe for its frozen treats
Courtesy of Trü Frü
August 4, 2025

Trü Frü, the better-for-you indulgence known for its frozen treats, has announced a brand-new recipe for its hyper-dried line.

The new formulation is made with whole pieces of fresh fruit, freeze-dried at peak ripeness, and dipped in rich chocolate. In addition, the revamped recipe offers even more fruit with every bite, the brand says.

Flavors include Dark Chocolate Raspberry, Dark Chocolate Strawberry, Strawberries + Creme, and Raspberries + Creme. The packs are available now for $6.99 at Publix, Albertsons, and all Targets nationwide; additionally, the products are headed to Kroger and Walmart stores in September.


Related: Trü Frü introduces Milk Chocolate Peanut Butter Banana

KEYWORDS: innovation Tru Fru

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