Toms Group is relaunching its Anthon Berg chocolate bottles—filled with premium spirits—as part of a broader strategy to strengthen its international presence. The brand is currently available in more than 60 markets.

The relaunch introduces updated packaging, expanded spirit brand collaborations, and changes aimed at improving consumer value perception. Sustainability efforts include removing plastic windows from tube boxes and reducing cardboard use in giftboxes, while maintaining Rainforest Alliance-certified cocoa sourcing.

“We see significant untapped potential in the global gifting segment where shoppers are looking for something a little special. In our case, distinctive chocolate bottles with premium liquor fillings. This is not just a product refresh—it is a strategic investment in our international growth,” says Jens Egelund Jakobsen, head of international marketing.

The relaunch features three hand-packed collections—the Signature Collection, Cocktail Collection, and Single Malts Collection—designed for global appeal. The redesign enhances shelf visibility and maintains clear differentiation between the collections.

Retailers will have access to a broader range of pack sizes, from 4–26 bottles, to meet varied price points and market needs. The inclusion of new spirit brands, such as Malibu and Kahlúa, in new formats supports the brand’s positioning in the premium chocolate gifting category.

Related: State of the Industry 2025: Chocolate consumers keep craving treats