“This is more than a redesign. It is a reaffirmation of our heritage and the craft that built this brand. Rocky Mountain Chocolate Factory was founded on the joy of making chocolate and sharing that experience with guests,” says Jeff Geygan, interim CEO. “It underscores meaningful progress in our transformational strategy. Our new store model brings that spirit to life in a way that is relevant, scalable, and positioned for national growth. We are committed to bringing this model to many more communities through sophisticated multi-unit operators.”

VP of Franchise Development David Denker emphasizes the strong development interest the brand is experiencing. “Our franchise model is resonating with operators who want a brand with real craft, authenticity, and a clear pathway to multi-unit growth. The acceleration we are experiencing is the result of a disciplined sales strategy, improved operational processes, and a reenergized development platform. With a fleet of over 140 current stores, we are building a world-class franchise program designed for sustainable long-term expansion that appeals to established multi-unit operators desiring to join our system.”

"We believe these new commitments reinforce confidence in the company’s leadership, financial strategy, and long-term value creation for franchisees and stockholders," he finishes.

New multi-unit developers Southeast Florida • Perla and James C.

Perla and James are launching a nine-store development plan across Southeast Florida with potential for further expansion. They bring strong entrepreneurial and operational experience to the system, the company says.

"We were drawn to the energy behind this rebrand and the quality of the product. The new prototype delivers a guest experience that feels modern and authentic. We are excited to bring this to Florida and help grow the next era of Rocky Mountain Chocolate Factory," they say.

Chicago IL metro area • Tyson M.

A seasoned franchisee with more than 12 years in the company's system is expanding across the greater Chicago metro area through a ten-store development agreement. His newest location at One State Street opens in December.

:I have been with Rocky for more than a decade, and the direction of the brand has been completely revitalized. The new leadership, clear vision, and momentum behind the new store model put us in a great position to deliver the premier chocolatier experience Chicago guests expect. As a long-time Chicago resident, I am excited to develop Rocky Mountain Chocolate Factory across the city and build a real, lasting presence in neighborhoods and downtown for years to come," he notes.

Charleston SC, Denver CO, and Santa Fe, NM • Ross T.

Ross recently opened the company’s first new prototype store in Charleston, SC with the Grand Opening held on November 13. He will expand with eight additional stores across three key markets: Charleston, Denver, and Santa Fe.

"Launching the first prototype store has shown the power of what this next phase of the brand can become. Guests feel the difference the moment they walk in. I believe in the direction of the brand and am excited to grow these three regions," he comments.

Central New Jersey • David S.

David is adding to his Central New Jersey location with a seven-store plan, as the company returns to a region where it once held a strong presence.

"I see the vision, the leadership, and the potential of this new model. This is the right time to bring Rocky Mountain Chocolate Factory back to the Northeast in a meaningful way," he posits. "With experienced operators committing to development in major markets, we believe the brand is positioned to achieve significant long-term expansion that honors its handcrafted roots while delivering a modern, scalable guest experience."

Related: Rocky Mountain Chocolate Factory opens prototype store