Peeps introduces Harry Potter-inspired Butterbeer flavor The new candy is available exclusively at Walmart. Candy Industry Staff March 17, 2026 Inspired by the book and movie beverage, the brand is debuting its newest limited-edition marshmallow chicks.Read More
Peeps goes bold with new lineup The new flavors include strawberry, chili lime mango, and SunnyD. Candy Industry Staff January 13, 2026 The marshmallow brand is also bringing back its existing roster of Easter bunny and chick candies. Read More
Just Born releases Peeps, Mike and Ike's seasonal treats The treats include marshmallow pumpkins, ghosts, monsters, and skulls. Liz Parker Kuhn August 15, 2024 The seasonal lineup includes products from Peeps, Goldenberg's, and Mike and Ike's.Read More
See's Candies debuts Scotchmallow Littles Each Littles bite is individually wrapped and sold in a collectible reusable tin. Liz Parker Kuhn June 7, 2024 The honey is sourced from various locations every year, and See's confectionary experts spend weeks verifying the flavor and blend.Read More
Frankford Candy announces 2024 Easter candy lineup The lineup includes items from Peeps, Rice Krispies, Claussen, and Dunkin' brands. Liz Parker Kuhn February 15, 2024 New gift sets from Peeps and WK Kellogg's Rice Krispies candy will hit retailer shelves nationwide this season.Read More
Peeps debuts holiday marshmallow lineup All of the marshmallow treats have less than 50 calories per serving and are gluten-free plus fat-free. Liz Parker Kuhn October 18, 2023 Peeps' 2023 holiday lineup is filled with seasonal-inspired shapes and nostalgic flavors.Read More
Peeps releases three flavors in celebration of Global Movie Day Flavors include Mike and Ike, Dr Pepper, and Kettle Corn. February 2, 2023 Marshmallow lovers can now experience their favorite movie snack flavors in Peeps Marshmallow form.Read More
Peeps launches spring collection early Collection includes sweets as well as sweet and salty, spicy options. January 9, 2023 Peeps, which is celebrating its 70th anniversary this year, has released its spring collection earlier than ever before, including marshmallow chicks and bunnies.Read More