In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

Pop-Tarts has a secret to share—eventually. Pop-Tarts has announced the release of its very first mystery flavor, complete with a chance to win big.

Fans of Pop-Tarts who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts Frosted Confetti Cake Bites.

Pop-Tarts has revealed how it 'fixed' the classic pretzel by releasing the brand's Big Game commercial.

Everyone's game day snack spread is about to get a whole lot sweeter, as Pop-Tarts announced its Big Game advertising debut February 2, 2020.

Kellogg recently introduced a new Pop-Tart with a filling inside a pretzel-inspired crust with flake salt topping, in both Chocolate and Cinnamon Sugar flavors.

This May, Pop-Tarts Toaster Pastries is releasing two all-new toaster pastries with two flavors side-by-side in one tart: Frosted Strawberry & Drizzled Cheesecake and Drizzled Sugar Cookie & Frosted Brownie Batter.

Pop-Tarts fans will soon have a reason to celebrate the frosty season when highly-requested Frosted Strawberry Milkshake toaster pastries return to store shelves.

This summer, Pop-Tarts and Jolly Rancher are teaming up to debut the first-ever candy-inspired Pop-Tarts flavors, including Frosted Cherry, Frosted Green Apple and Frosted Watermelon.