In partnership with GLAAD, the limited-edition "NEON Pink Block Party Lemonade" Pop-Tarts feature "Printed Fun" frosting art embodying the theme of "One of A Kind, But Never Alone."

Frosted Grape Pop-Tarts are coming back, fresh from their Y2K-era heyday.

The latest flavor in Pop-Tarts bakery-inspired innovations hits shelves in spring 2022, joining the brand's growing cookie-themed lineup.

Pop-Tarts is releasing two new flavors that take inspiration from two American classics: Boston Creme Donuts and Apple Fritters.

Kellogg recently introduced its Eggo Frosted Maple Syrup flavor Pop-Tarts, which will debut at retailers nationwide starting in December 2021.

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

Pop-Tarts has a secret to share—eventually. Pop-Tarts has announced the release of its very first mystery flavor, complete with a chance to win big.

Fans of Pop-Tarts who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts Frosted Confetti Cake Bites.

Pop-Tarts has revealed how it 'fixed' the classic pretzel by releasing the brand's Big Game commercial.