Mexican brand Jumex, reportedly known for bringing real fruit beverages to millions of households, has announced its first expansion beyond beverages with the launch of Jumex GoMix gummies. This new chewy candy line marks a bold evolution for the brand, extending its trusted heritage of quality, flavor, and authenticity into the confectionery category, it says.

Jumex GoMix gummies are now available at select Albertsons stores in West Texas and New Mexico, with additional availability coming soon to select Walmart locations and online at jumexus.com.

Crafted with real fruit juice, natural flavors and colors, and no high fructose corn syrup, Jumex GoMix gummies aim to deliver a vibrant and authentic fruit experience inspired by the flavors that made Jumex famous, the company notes—Mango, Strawberry, Peach, and Guava. The candy is available in two version: Original Mix, and Spicy Original Mix. The Original Mix strives to capture the juicy, natural sweetness of Jumex's nectars, while the Spicy Original Mix reportedly offers a sweet and spicy twist dusted with cayenne pepper for a Mexican-inspired flavor experience.

"With Jumex GoMix, we're bringing the essence of our brand—real fruit, real flavor, and real joy—into an entirely new space," says Carlos Madrazo, country manager, Jumex USA. "Consumers know and trust Jumex for its quality and authenticity. GoMix is our way of celebrating those same values in a fun, modern format that connects with both new and longtime fans of the brand."

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