Mars is launching M&M’s POP’d Caramel, the brand's first freeze-dried candy. Digital sales begin in November, with nationwide retail availability expected in 2026.
Sugar Crunch Candy's freeze-dried water ice (also known as "Italian ice"), made in partnership with John's Water Ice, represents the culture of Philadelphia, and aims to make make freeze-dried history, nationwide.
We talked with Matt Weiss, partner at VO/D and CEO of 1UP Candy, and Michael Schenker, co-founder of VO/D, about how the idea for the brand came about and what's in store for its future.
The freeze-dried cherries puts a first-of-its-kind soda-flavored spin on frozen cherries: the frozen treat has a sweet and crunchy candy coating using Olipop's best-selling Vintage Cola soda flavor.
We recently talked to Vivek Mehrotra, senior manager of equity and activation at Jolly Rancher, to chat more about the new product and how it was created.