See's Candies kicks off Lollypalooza celebration
The month-long party includes savings, LTOs, and a new lollypop reveal on July 20.
See's Candies, the California-based chocolatier and candy company, is aiming to sweeten summer with the return of Lollypalooza, its annual celebration of the brand's Lollypops. Now in its fourth year, Lollypalooza showcases and celebrates See's full lineup of year-round and seasonal Lollypop flavors. See's will again culminate Lollypalooza with the debut of a brand-new Lollypop flavor arriving on National Lollypop Day, July 20. The celebration comes as See's continues its 105th anniversary, honoring more than a century of candy-making tradition.
Throughout July, customers can explore the full collection of See's Lollypops and shop limited-edition assortments. First introduced in the 1940s, See's signature square Lollypops have been delighting customers for more than eight decades and remain a beloved part of the See's experience, the brand notes.
"For generations, See's Lollypops have been part of life's sweet moments. Our American-made, delicious Lollypops get tucked into lunchboxes, shared on road trips, or enjoyed after a visit to a See's shop," says Pat Egan, president and CEO of See's Candies. "Lollypalooza is our way of celebrating the customers who have made our iconic Lollypops a tradition for years. We're excited to introduce a new flavor to the lineup and continue Bringing Joy, one Lollypop at a time."
The limited-edition Lollypalooza box features 30 Lollypops showcasing 14 of See's year-round and seasonal flavors. Available in shops and online while supplies last, the assortment offers the once-a-year opportunity to enjoy every Lollypop flavor in one box. Customers can also build their own custom box of Lollypops throughout the month, creating a personalized mix while enjoying the same promotional savings.
Consumers can follow See's on social media for the reveal of the new Lollypop flavor on July 20, which will be available in shops and online. As part of See's traditional celebration of Lollypops, customers who visit a See's shop on July 20 will receive a free Lollypop of their choice, while supplies last.
See’s Candies is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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