SmartSweets celebrates ten years with Candy Salad
The sweet-and-sour mix combines the brand's bestsellers with new flavors.
Better-for-you candy producer SmartSweets is launching Candy Salad, a sweet-and-sour mix of best-selling and new flavors to celebrate its tenth birthday.
SmartSweets Candy Salad brings together five flavors in mini shapes: Berry Sweet Fish, Lime Twist Bears, Sour Grapes, Sour Peaches, and Sourmelon Bites, all in one bag with 87% less sugar than traditional gummy candy, the brand says. With only 3 g of sugar per bag, Candy Salad contains no artificial flavors or sweeteners, no high fructose corn syrup or synthetic dyes, and is colored with real fruit and vegetable juices.
SmartSweets Candy Salad is the brand's take on the fast-growing candy mix trend, delivering on consumer demand for sweet and sour variety, it notes.
“Applying SmartSweets mission to Kick Sugar, Keep Candy to one of the biggest trends in the category is a natural extension of our top selling skus,” says Roanna Wang, brand director at SmartSweets.
“Consumers want sweet and sour at the same time - but they don’t want the sugar that comes in a traditional mix. This gives them all of their favorite SmartSweets candies, along with a new Gummy Bear and a new top-requested grape flavored gummy, as well as 6 g of fiber per bag," she adds.
SmartSweets Candy Salad is a permanent addition to the SmartSweets lineup and is available now at Target, Sprouts, HyVee, Heb, Walgreens, Harris Teeter, and Amazon.
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