SmartSweets enters fruit snack category
The candy brand is launching a new product with only 3 g of sugar per bag.
Better-for-you candy brand SmartSweets has launched its new Fruit Flavored Snacks in Mixed Fruit and Berry Medley varieties. With 63% less sugar than traditional fruit snacks, the launch expands SmartSweets into a new snacking occasion, bringing its low-sugar innovation beyond the candy aisle and into the fruit snack category, the brand says.
SmartSweets Fruit Flavored Snacks reportedly deliver a soft, juicy bite and 3 g of fiber per bag. Each box contains eight 19 g pouches, making them suitable for lunchboxes and on-the-go snacking. With just 3 g of sugar per bag, they contain no artificial flavors or sweeteners, no high fructose corn syrup or synthetic dyes, and are colored with real fruit and vegetable juices.
"SmartSweets was built on revolutionizing the candy industry by innovating the delicious candy you know and love - without the sugar," says Roanna Wang, brand director at SmartSweets. "Expanding into fruit snacks is a natural extension of our mission to kick sugar. Consumers shouldn't have to choose between great taste and less sugar, and we're excited to bring our signature approach to a category enjoyed by millions of families every day. This launch allows us to reach more snacking occasions and continue to trailblaze the better-for-you space."
SmartSweets Fruit Flavored Snacks are available now in the fruit snack aisle at Target and Kroger, and will launch at Sprouts, Whole Foods, and on Amazon later this summer.
Related: SmartSweets adds Sour Flowers to its seasonal lineup
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